Newsflash – You Can Write Your Own News Release

Submitting a news release is one of the more effective methods of grabbing the attention of your target market and the search engines. Anyone can write a news release but not all news releases are effective. When you write a news release your aim is to get noticed by the people searching for your business, services and/or products and to ensure that the search engines list your release on the search results for people to find.It is possible to write a great news release that generates qualified traffic and strengthens the reputation of your business if you follow some time proven guidelines. We will be taking a closer look at the guidelines to follow and the structure of a news release.Guidelines:
• Grab the Attention of Readers – The headline and summary of a news release should provide a clear picture of what the release is about.
• Tell People Who You Are – Your business, product or brand name should feature prominently within the first few paragraphs of the release.
• Be Clear, Concise and Informative – Beware of slang or the excessive use of hype and stay away from technical language or jargon. The release should not be viewed as an advertisement and should be neutral and objective.
• Use Current Events and Examples – Tying in to current events or using examples of how your company can solve problems or provide solutions is very effective.
• Stick to the Truth – Provide facts and don’t exaggerate. You can severely damage your brand and reputation if you over promise and under deliver.
• Provide a Call to Action – It is very important to provide the readers with a reason to visit your website. Link to a page on your website that contains more information and entice readers to click on the link.
• Check for Readability and Grammar – Always proof read and spell check the release and ask your colleagues to provide feedback prior to submitting the release.Structure:
• Headline – Contains your keywords and should aim to grab attention.
• Summary – Provides a brief description of your business and a summary of the information contained within the release.
• Dateline and Lead Paragraph – Provide answers to who, what, why, where, when and how.
• Body – The meat of the release containing neutral and objective information consisting of 300-800 words.
• About – Brief description of your company.
• Contact Details – Contains your company name, website details, telephone number and email address.You can release news about any changes or developments within your business that you want to share with a broader audience. New appointments, partnerships, product launches, social causes and new services are newsworthy and could be written about. News releases should form part of your broader search optimization strategy and it could become a vital part of your business if done correctly. There are some great news release websites that you could approach for assistance (e.g.

6 Online Resources to Streamline Tedious Business Tasks

According to a survey of 1,200 people by Office Time, the number one time waste for entrepreneurs, business owners, freelancers and professionals is email, with meetings being a close second. You may not be able to completely eliminate tedious duties in your day-to-day work, but there are online resources to help expedite some of your most time-consuming business tasks. From project management to accounting, these online services have your business covered.Sage OneQuickly take care of your business quotes, invoices and expenses with a free accounting software like Sage One. You don’t need an accounting degree to figure out how to compile all the financial data you need. Sage One simplifies the process so you’re not stuck figuring out next steps and how your numbers add up. You can also integrate with your bank and send reports to your CPA to review a crisp, clean cash flow statement you barely had to work on.Fancy HandsSkip the expense and hassle of hiring someone part-time to deal with random tasks, such as researching, purchasing the right office supplies and managing your appointments and calendar. With Fancy Hands, you can sign up for as few as five task requests a month and go all the way up to an unlimited plan. And Fancy Hands isn’t just for business. If your cable bill suddenly went up, you can submit a request to have an assistant call and resolve it for you.TrelloDitch the traditional to-do lists you never look at again, and manage your projects with Trello. Assign tasks a virtual card that you can quickly drag and drop to different columns to keep track of what’s going on and what you need to do next. Plan your next big product launch or put together a board for your next business trip. Trello also lets you add team members to your board. They can add cards, make suggestions and check-off completed tasks.EdgarUse a social media scheduling site like Edgar to see sobering statistics of how little your social media reach really is. For example, the half-life for a Tweet is 24 minutes and 90 minutes for a Facebook post. That means very few people ever see your social media updates announcing your big business news or services. Like Hootsuite and other social media schedulers, Edgar has an option to schedule out your posts when you want your audience to see it. But unlike other services, Edgar lets you stock up to 5,000 posts in an online library into different category buckets. The system automatically stocks up its queue with updates from your library, and when you run out, it uses older ones so you never miss out on branding your business.BidsketchBidsketch empowers you to create better business proposals in at least half the time. Build the confidence to pitch bigger and more lucrative clients with a polished presentation. You can mix and match your content, fees and designs to pull together a professional-looking proposal. Capture your client signatures online when they approve your proposal and impress them with a customized client landing page.GoToMeetingYou probably can’t completely eliminate business meetings from your weekly schedule, but you can simplify the process with GoToMeeting. Connect with anyone from whatever device you’re using, whether a tablet, smartphone or laptop, for an HD video chat and shared screen. The best part is GoToMeeting automatically records your meeting for a more thorough review later.These are just six of the many online resources available to help increase productivity.

Top 10 Uses For Mobile Broadband in Business

In this information and technological driven age, most businesses have benefited from being able to continue their working day whilst out of the office through the wonders of Mobile Broadband. Mobile Broadband has made huge strides into the working practices of businesses throughout the UK over the last year. In January 2009 almost 60,000 USB dongles were sold in the UK which according to reports is nearly double the average monthly sales of 2008. The UK now boasts an impressive 90%+ coverage, making mobile broadband a compelling proposition for many businesses. In this article we have put together our ‘top 10’ reasons for business to consider a mobile broadband contract:

Checking email on the move
Most businesses are heavily reliant on email for their day to day communications. With no access to emails many business functions grind to a halt. This helps explain the popularity of handheld device such as an iPhone or Blackberry. E-mail on the move really is the killer-app for Mobile Broadband as it allows the user to stay in contact with clients and keep their business on track.

Finding contact details for your appointment
You’ve left the office to go and meet your client to deliver that all important pitch and then 10 minutes before you are due to arrive you suddenly realize that you don’t have the exact address for where you are going. You can’t phone the client because that would create a terrible impression, and you don’t have time to go back to the office. Call it bad planning or plain stupidity – but we have all been there, and when it happens it ain’t nice. But now thanks to mobile broadband you can fire up your browser and get the info you are looking for within minutes.

Google Maps – finding out how to get there
Even if you are organized enough to have written down the exact address, if you are travelling to somewhere you are unfamiliar with you may still need to rely on the help of your accommodating mobile broadband connection. Type the address into Google Maps and seconds later you’ll have their exact location with lots of useful information such as directions and places of interest nearby. This can save the embarrassment of getting lost and having to phone where you are going to for directions.

Accessing LAN via remote login
A number of businesses are taking advantage of being able to login remotely to their Local Area Network (LAN) where all their important documents are stored. This is extremely useful when on the move and you need have access to certain materials which would have required you to stop off back at the office (if feasible) or phone a colleague to email you the required information.

Internet Telephony / Skype
In helping to control a company’s expenditure the relatively recent development of Internet Telephony and in particular the Skype service has been a boost. Instead of paying for calls through a landline, you can call via the Internet to someone who also has the service free of charge. You can also call at lower rates to a landline via Skype which has helped contribute to it’s tremendous popularity.
Skype has been a pioneering global phenomenon in it’s industry with as of May 2009, 443 million users registered and on average 42.2 million users per day using the service.

Researching your customer
The No 1 rule in business is ‘Know your customer’. Well thanks to Mobile Broadband’s extensive coverage, it won’t take long to connect to the Internet and start doing some last minute research on your customer to help you get ahead of the game before your meeting.

Emergency Broadband in the office
Broadband has completely changed the business landscape in a relatively short period of time, to the extent that for many businesses no broadband means no business. For this reason it is vital to have a back-up plan in place should problems with your regular fixed broadband connection occur. A mobile broadband solution can provide you with this temporary solution – allowing you to continue working as normal with minimal impact to your business.

Managing your online business – processing orders etc
Many businesses now have an online arm to their business. Mobile broadband allows you to manage this side of your business – processing orders and answering customer queries while on the move. You no longer need to be in the office or on a fixed broadband line to manage your online business.

Catching up on Business News
Staying up to date within your industry is important for any businesses. With Mobile Broadband you can easily find out all the latest news in minutes through websites, RSS feeds, newsgroups etc.

Accessing Financial Information

Mobile broadband allows you to download the latest share prices so you can monitor how your portfolio is doing, whilst up-to-date exchange rate information can be very useful if you are conducting business in a multi-currency environment.